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LifePoint Planning (LPP) was founded in 2018 by Doug Oosterhart, CFP®. It’s an independent registered investment adviser firm serving individual, business, and non-profit clients across the United States. Its specializations include the construction and management of customized investment solutions, tax strategies, and retirement planning for individuals.


LPP’s mission is simple: To deliver a modern and customized experience for clients in an ever-changing financial world.


Five years into his tenure at a prominent corporate firm, Doug came to a profound realization: the corporation's business model was constraining him, and more importantly, the client. Determined to enact a transformation, he embarked on a mission to revolutionize their established practices. His vision included breaking free from cookie-cutter portfolios, redefining the client-advisor ratio by avoiding the impossible load of attempting to serve hundreds of clients per advisor, and rectifying the issue of overcharging while under-delivering.

Doug Oosterhart, CFP®

Doug Oosterhart is the CEO and is a CERTIFIED FINANCIAL
PLANNER™ professional with more than 10 years of experience.

For more than a decade, I've had the privilege to work with a variety of clients, ranging from millennials just starting their careers to multi-generational nine-figure business owners and families. Having thousands of client meetings has shown me that financial planning is complex, but the process doesn't have to be intimidating or overwhelming. ​ I began working in financial services in early 2013 as an insurance agent while getting my degree in Finance from Michigan State University. I then developed a passion for financial planning, but felt that there was a disconnect that left the client questioning a couple of things: How does this advisor get paid? Is this advisor obligated to work in my best interest (fiduciary)? With those questions in mind, I started researching business models and concluded that to best serve my clients, starting an independent Registered Investment Adviser company was the best option. I am dedicated to serving clients to and through their biggest decisions while aligning money with life to make work optional. ​ Core Philosophies: Control the controllables - we cannot control the stock market day-to-day. We can control things like keeping fees low, being smart with taxes, saving in the correct areas/accounts, and making informed financial decisions. Simplicity is the ultimate sophistication - there is no reason for a client to be confused by what their advisor is doing/helping them with. We need to make sure you understand your plan and why we are doing what we are doing. Life is too short to be unhappy - let's work toward the most fulfilling life (whatever that may be for you). The ultimate freedom is the ability to do whatever you want, whenever you want, with whomever you want. Be direct with communication - be confident and firm with recommendations and tell the client what they *need* to hear, not what they *want to hear*. Otherwise, why should they hire you?

Ted Perry

Ted Perry is a financial planner and operations specialist with more than 10 years of experience.



We know the process of finding a financial planner can be overwhelming. That's why we've designed a specific process with you in mind. It's a simple framework to help you make an informed decision about hiring the right advisor.

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